Frequently Asked Questions

What is Complete Breakfast?

Complete Breakfast is a boutique e-commerce agency that helps startups and small to mid-sized businesses build, optimize, and scale high-performing e-commerce ecosystems. We specialize in Shopify-based businesses and also build on Squarespace, HubSpot, and other industry-leading platforms.

Our work focuses on practical, revenue-driven improvements across website experience, conversion rate optimization, email marketing, SEO, and back-of-house operations, helping brands grow efficiently and sustainably.

What services does Complete Breakfast offer?

Complete Breakfast offers end-to-end e-commerce services designed to improve performance, increase revenue, and support long-term growth. We act as an extension of your team, covering both strategy and execution.

Our core services include:

• E-commerce consulting and audits

  We identify where your store is losing revenue and prioritize improvements across UX, conversion rate optimization, SEO, email, and operations.

• Website build-outs and optimization

  Shopify website design, redesigns, migrations, and ongoing optimization focused on performance, clarity, and conversion.

• Email and SMS marketing

  Strategy, setup, and management of flows and campaigns, including welcome, abandoned cart, post-purchase, and retention programs.

• SEO and AI optimization (AEO / AIO)

  On-page SEO, technical SEO, content strategy, and optimization for both traditional search engines and AI-powered search results.

• Product and lifestyle photography

  Studio and on-location photography designed specifically for e-commerce, ads, and email marketing.

• E-commerce operations and systems

  Guidance on apps, integrations, analytics, shipping, and workflows to create a scalable and efficient tech stack.

We do not sell generic packages. Every engagement is tailored to your goals, stage, and internal resources.

What types of businesses do you partner with?

Complete Breakfast partners with startups and small to mid-sized e-commerce brands that want to grow revenue and improve performance without wasting money on ineffective tactics.

We work best with founders and teams who:

• Are early to growth-stage

• Have limited in-house e-commerce expertise or bandwidth

• Want clear priorities, not endless tools or agencies

• Care about building a strong foundation before scaling

Many of our clients come to us after raising capital or hitting a growth ceiling and need help using their resources effectively and scaling with confidence.

How much does it cost to work with you?

Pricing depends on your goals, budget, and complexity. A five-product beauty brand requires a very different approach than a 600-SKU consumer goods business.

Complete Breakfast is neither the cheapest nor the most expensive option, but we consistently deliver strong ROI by focusing on the work that drives measurable growth.

To get an accurate estimate, fill out our intake form. We’ll review your needs and provide a clear, tailored proposal.

How long does a typical project take?

Most website build projects last 4–6 months, depending on scope and complexity. This timeline allows us to build or optimize your e-commerce ecosystem properly rather than rushing short-term fixes.

Many clients continue working with us on long-term retainer engagements for ongoing optimization, email marketing, SEO, and e-commerce systems support once their foundation is in place.

Do you work with Shopify Plus stores?

Yes. Complete Breakfast works with both standard Shopify and Shopify Plus stores.

You do not need to be on Shopify Plus to work with us. We help brands determine when an upgrade makes sense and ensure your store architecture and systems are built to scale, regardless of plan level.

Do you offer AI automation and optimization services?

Yes. Complete Breakfast provides AI automation and AI optimization services for e-commerce brands nationwide.

We integrate AI into your existing tech stack to:

• Reduce manual work

• Improve efficiency

• Increase profitability

For example, we fully automated a client’s customer service operation using Gorgias + AI workflows, enabling them to operate with one support representative per $2M in revenue.

Because we adopted AI early as an agency, we bring deep experience across Shopify, Klaviyo, Gorgias, and custom workflows.

You’re an ecommerce generalist. What does that mean?

Being an e-commerce generalist means we understand the entire e-commerce ecosystem, not just one channel.

Instead of hiring separate agencies for website design, SEO, email marketing, conversion optimization, and photography, our clients work with one partner who sees the whole picture and integrates every part into a cohesive, revenue-generating system.

How many clients do you work with at a time?

Complete Breakfast is a boutique e-commerce agency that intentionally works with a small number of clients at any given time.

This allows us to:

• Stay focused on each client’s business

• Move quickly and adapt as priorities change

• Deliver high-impact results

• Maintain direct communication

By keeping our client list intentionally short, we ensure deep attention, fast problem-solving, and measurable outcomes.

What services does Complete Breakfast not offer?

Complete Breakfast does not offer:

• Paid advertising (Google Ads or Meta Ads)

• Social media management

• Influencer marketing

Our focus is on building high-performing e-commerce ecosystems that drive organic growth, conversion, and retention. If needed, we can refer you to trusted partners we’ve vetted.

Why did you start Complete Breakfast?

We started Complete Breakfast after years of running our own e-commerce brands and wasting money on the wrong partners.

After making multiple $5,000, $10,000, and $20,000 mistakes hiring agencies that failed to deliver results, we built the agency we always wished existed: strategic, transparent, and focused on real revenue growth.

What is your “no assholes” policy?

We believe the best work comes from respectful, collaborative partnerships.

With more than 30 years of combined experience in marketing, advertising, and e-commerce, we’ve learned that trust, honesty, and accountability produce the strongest outcomes. We are selective about our clients so we can do our best work with people who value collaboration and mutual respect.