Ecommerce audit services that could save you years of guesswork
Our team will pick apart your store and marketing ecosystem to uncover where growth is hiding.
Stuck in a decision quagmire?
We’re your guide out.
Is your store stuck? We can help. Our 30+ years of ecommerce and marketing experience can help you identify your store’s challenges and create actionable steps you can implement immediately to improve your conversion rate and hit your revenue goals.
We don’t just look at one piece of your ecommerce experience; we take a holistic approach with our ecommerce site audit, reviewing your entire ecommerce ecosystem. Our comprehensive ecommerce audit includes both CRO analysis and SEO evaluation.
Many agencies focus on one thing, maybe it’s great design or hacky tricks to get more customers. Not us. We’re focused on the overall health and well-being of your entire online direct-to-consumer presence to unlock sustainable growth and help you stop leaving money on the table.
We’ve walked in your shoes
We built Complete Breakfast after years in the trenches as ecommerce founders and operators scaling businesses into the millions.
We got our start optimizing websites and digital experiences for brands like Google, Nike, lululemon, and Samsung. We also know what it takes to build lean teams that deliver results.
We don’t share theories, principles, or best practices; we give you practical, actionable guidance from people who’ve done it before and seen results.
Complete Breakfast is your shortcut to ecommerce excellence.
How it works
Fill out our form
We’ll review your answers and suggest times to meet for a video call that work for your schedule.
Tell us your focus
Share the areas where you need help, and grant us view access to your online store.
Get expert insights
We’ll unpack your challenges, begin crafting solutions, and create a roadmap to implementation.
What's Included in Our Ecommerce Audit Service
Nothing is off limits. Here are a few common areas of focus.
Ecommerce CRO Audit & Conversion Analysis
As part of our CRO audit process, we’ll help you understand where your customers are getting stuck or why they’re not checking out.
Website UX Audit & User Journey Analysis
We’ll review your user journeys so you know how to message the right way, at the right time, across your funnel.
Ecommerce SEO Audit for Increased Visibility
Our SEO audit checklist includes a review of your website’s SEO and AEO opportunities to ensure you’re following best practices and maximizing organic traffic.
Troubleshooting Email Performance
We’ll dig into your Klaviyo account, assess your flows, review your email designs, and suggest improvements and identify growth opportunities.
A Sounding Board for Your Next Big Idea
Wondering where to go next or how to expand? We’ll review where you are today and give you advice on where you’re headed.
Ecommerce Strategy Brainstorming
We’ll help you build a solid foundation for your next sales event or BFCM, ensuring your traffic converts and turns visitors into buyers.
Frequently asked questions
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An ecommerce audit is a comprehensive evaluation of your online store, marketing systems, and customer experience. Our ecommerce audit service analyzes your website's conversion performance, SEO, UX, email marketing, and technical setup to identify growth opportunities and bottlenecks preventing you from hitting revenue goals.
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Our ecommerce site audit includes: ecommerce CRO audit (conversion rate optimization and funnel analysis), ecommerce SEO audit (technical SEO, content, and keyword opportunities), UX and user journey review, email and lifecycle marketing assessment, site speed and technical performance, analytics and tracking setup, and strategic recommendations with prioritized next steps.
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Yes, we offer ecommerce consulting. Our consulting work typically begins with an ecommerce audit.
The audit allows us to evaluate your full ecommerce ecosystem and identify the highest-impact opportunities before recommending changes or executing work. Many clients then engage us for ongoing ecommerce consulting, optimization projects, or retained support once the audit is complete.
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An ecommerce audit is a strong fit if you run an established ecommerce business and want senior-level insight into what is holding growth back.
Brands come to us when they have traffic, revenue, or momentum but suspect there are missed opportunities across their website, conversion flow, email, SEO, or overall ecommerce strategy. The audit is designed for teams that want clear, actionable guidance rather than generic advice.
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An ecommerce audit is a structured diagnostic, while ecommerce consulting is often ongoing.
Our audits function as strategic consulting engagements. They provide clarity, direction, and a roadmap tailored to your business. Many clients use the audit as the foundation for longer-term consulting or execution work, ensuring that future efforts are aligned with real business impact.
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Our team conducts a comprehensive review of your ecommerce website and supporting systems to identify gaps, inefficiencies, and growth opportunities.
This includes analyzing site experience, conversion paths, merchandising, email and lifecycle marketing, SEO fundamentals, analytics, and operational setup. We then present our findings along with a prioritized set of recommendations. From there, we determine whether a focused project or an ongoing retainer makes the most sense for implementation.
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Yes. The audit is often the first step in a longer partnership.
Clients frequently hire us to implement the recommendations we identify, which may include conversion optimization, lifecycle marketing improvements, website updates, or ongoing ecommerce consulting. Our goal is not just to identify problems, but to help solve them in a meaningful and sustainable way.
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No. We do not offer short, low-cost consulting calls or lightweight audits.
Our work is focused on deeper, systems-level analysis and strategic guidance for brands that are ready to invest in meaningful growth. This approach allows us to deliver better insights and stronger outcomes for our clients.
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To get started, fill out the contact form below.
We will review your business needs to confirm it’s a fit for our expertise, and outline next steps. If we move forward, we will send a short questionnaire and request view access to your ecommerce platform and supporting tools so we can begin the audit.
Teddy Albertson, Partner
Mike Bennett Studios
“An Ecommerce Swiss Army Knife”
Complete Breakfast transformed our fragmented online presence into a cohesive, high-performing ecommerce experience. They refined our strategy, optimized every customer touchpoint, and completely rebuilt our online store.
They’re the real deal. Stop reading this and hire them.
Related Ecommerce Services
Beyond our ecommerce audit services, we also offer ecommerce website optimization to implement the improvements identified in your audit, and custom ecommerce websites where we build a high-performing website from the ground up.
Unlock Your Ecommerce Potential
Tell us about your business and where you need help. We’ll be in touch within 1-2 business days to schedule a consultation call.