How Mike Bennett Studios Grew Online Revenue 9X With Complete Breakfast
Client: Mike Bennett Studios
Website: mikebennettstudios.com
Industry: Retail, In-person experiences
Timeline: 2025 Holiday Season
Results: 19X YoY Email & SMS Revenue Growth, 9X YoY Revenue GrowthOverview
In preparation for the 2025 holiday season, Mike Bennett Studios partnered with Complete Breakfast to build a unified Shopify platform, strengthen their email and SMS marketing, create streamlined product photography style, and establish a scalable ecommerce foundation for long-term revenue growth for the brand.
This Shopify migration and ecommerce optimization project delivered significant, measurable results during the peak 2025 holiday sales period.
Scope
Consolidate two Squarespace websites and one legacy Shopify website into a new, fully custom Shopify site with zero downtime
Launch new physical and digital product lines with streamlined product photography
Built Klaviyo email and SMS templates, flows, and campaigns
Improve navigation, merchandising, and site flexibility for long-term scalability
Results
9X increase in online revenue year over year
19X growth in email and SMS revenue year over year
The Challenge
Previous websitesMike Bennett Studios had built an audience of 2M+ and a thriving creative business, but their digital infrastructure wasn’t built to scale.
Three separate websites fragmented traffic, SEO authority, and customer data across the business. As they expanded into new product lines and in-person experiences, the platform's limitations became a growth bottleneck.
Visual identity and ecommerce experience were inconsistent across three separate sites
Split Klaviyo accounts meant fragmented customer data and email lists
Physical locations, events, and ecommerce operated in silos
Product photography lacked consistency and wasn't optimized for online conversion
Limited merchandising flexibility made it difficult to cross-promote offerings
The Strategy
New product photographyComplete Breakfast's approach centered on consolidation and scalability, bringing three fragmented sites into a single platform built for growth.
Build a new, custom Shopify website to centralize their brand identity, traffic, SEO, and customer data
Design a storefront that balances Mike Bennett's creative personality with ecommerce best practices
Build flexible product systems to support physical goods, digital downloads, classes, and events
Unify Klaviyo email and SMS marketing with a single account, automated flows, and optimized campaigns
Create a cohesive visual system through a conversion-focused product photography refresh
The Work
Product page redesignComplete Breakfast operated as an extension of the Mike Bennett Studios team to redesign and migrate their entire digital ecosystem in time for the 2025 holiday season.
Platform Migration
Migrated products and content from three websites to one Shopify store with zero downtime
Consolidated split Klaviyo accounts into a unified email and SMS marketing system
Storefront Design & UX
Redesigned the website (navigation, homepage, collection pages, product pages, landing pages, and cart)
Built flexible product structures to support physical goods, digital downloads, classes, and in-person events
Implemented conversion rate optimization across all user touchpoints
Visual Identity & Content
Developed a conversion-focused photography style guide and shot the entire product catalog
Redesigned site templates and layouts optimized for mobile and desktop conversion
Marketing Infrastructure
Built core email and SMS flows including welcome series, abandoned cart, and post-purchase
Optimized email capture sitewide and at in-person locations to accelerate list growth
The Results
New website & email templatesThe unified Shopify platform delivered immediate results during the 2025 holiday season and laid a scalable foundation for Mike Bennett Studios' continued growth.
9X increase in online revenue year over year
19X growth in email and SMS revenue with consolidated Klaviyo account, automated flows and optimized campaigns
Zero downtime during migration and launch
Faster product launches and merchandising updates with Shopify's flexible product systems
Significantly improved site performance and mobile conversion rates
Teddy Albertson, Partner
Mike Bennett Studios
“An Ecommerce Swiss Army Knife”
Complete Breakfast transformed our fragmented online presence into a cohesive, high-performing ecommerce experience. They refined our strategy, optimized every customer touchpoint, and completely rebuilt our online store.
They’re the real deal. Stop reading this and hire them.